We’re so excited to share the first batch of original shows launching this week for SMW+, our new streaming service for marketers! Featuring insights from professionals at H&M, Public.com, Nestlé USA, and many more, consider this your first look at the curated lineup of presenters and original programming dedicated to helping you level-up and become smarter, more informed, and better connected.
Today, SMW+ kicks off at 12pm ET with “Breakthrough,” a show hosted by Toby Daniels, Founder and Executive Director at SMW, that will take place each week. The show’s focus will be to highlight breakthrough brands, products and services, the leaders behind them, and the stories of creativity, innovation, and failures that lead up to these pivotal moments. The first episode features Orchid Bertelsen, who is the Head of Digital Innovation at Nestlé USA. She’ll explore the moments that have defined her life and career and discuss Chameleon, the direct-to-consumer cold brew coffee brand’s breakthrough moment.
Also launching this week:
👟 Today at 3pm ET: C3: Culture, Consumption & Community
Marcus Collins, Lecturer of Marketing at the University of Michigan Ross School of Business, will kick off his show alongside his co-host Olivia Roth. They’ll be joined by Afrikan Caesar for a candid discussion about sneakerhead culture. In particular, they’ll tackle burning questions including what does it mean to be a sneakerhead, what are the most common myths associated with them, and what is the perfect ad for a sneakerhead.
🕰 Tomorrow at 12pm ET: The Marketing Minute
Mario Moreno, Head of Marketing at H&M, will explore the creator movement and how your brand can get involved. Specifically, he’ll point to several effective ways to integrate influencers into your efforts, why they’re so important, and tips for creating a long-term ambassador program. One of the biggest keys to success? Treat influencers as if they’re interviewing for a full-time position at your company.
📱 Thursday at 12pm ET: Today I Learned (“TIL”)
Katie Perry, VP of Marketing at Public.com, will lead an interview including Katie Wall, Creative Agency Partner at Facebook, discussing actionable steps to leverage Stories for your business. In an age of social distancing, Stories are a powerful format for companies big and small especially when it comes to connecting with younger audiences and delivering valuable experiences at scale.
There’s still time to take advantage of a free 30-day subscription with exclusive first-access to SMW+. Memberships start as low as $39 per month. For more details including team packages visit https://smw.plus.