August 18th, 2020 Marketing Erica Perry A few months ago, Facebook announced a $100M grant program in support of SMBs. Shortly after it introduced Facebook Shops to help them sell online. ..
August 18th, 2020 Marketing Erica Perry More than ever, people, especially younger demographics are looking to places like Pinterest to be inspired. They want to be represented and find ..
August 18th, 2020 Marketing Ann Smarty How effective is influencer marketing? Just by its nature alone, we can assume the answer is “very.” Major brands spend millions a year to get influencers ..
August 11th, 2020 Marketing Erica Perry During the 2018 midterm elections, Snapchat registered more than 450,000 voters through its app. Of that group, 50 percent of those went on to cast ..
August 11th, 2020 Marketing Erica Perry Over the span of the last few months, COVID-19 has flipped the world on its head, but most heavily hit were small businesses — particularly ..
Gaining customer trust is an uphill task. There are two pressing challenges that you must address when using user-generated content: moderating the types of UGC your customers post ..
Promoting your business on Facebook is hard work. The cost-per-click is constantly growing. Organic reach is dramatically decreasing since Facebook has prioritized ‘posts that spark ..
August 4th, 2020 Marketing Erica Perry In 2010 the ubiquity of smartphones was at its all-time peak followed by an influx in user-generated content (UGC). Today, mobile video is at an inflection ..
August 4th, 2020 Marketing Erica Perry Since 2018, TikTok has been the talk of the neighborhood. It’s the new kid on the block that brands and influencers alike are attracted to in order ..
August 4th, 2020 Marketing SMW Staff We’re so excited to share the first batch of original shows launching this week for SMW+, our new streaming service for marketers! Featuring insights ..