September 22nd, 2020 Marketing Erica Perry In lieu of entertainment sources other than in-person events, COVID-19 pushed more people to social platforms as a way to engage with timely ..
September 22nd, 2020 Marketing Erica Perry The metrics our industry emphasizes, namely “views” or “impressions,” are vaguely defined and intentionally propped up in order to keep ..
Building brand awareness and acquiring new customers is one of the key objectives of any marketing strategy. However, what many businesses neglect to invest in is customer retention. ..
September 15th, 2020 Humanity Erica Perry 2020 has been ripe with change, uncertainty, and endless efforts to manage the uncertain outcomes of our decisions as best we can. Beyond the fear ..
September 15th, 2020 Marketing Ann Smarty Do you have a cause about which you are passionate, but your efforts have not returned the results you had hoped? Unfortunately, social media ..
September 15th, 2020 Marketing Erica Perry With COVID-19 restrictions still in place around the world, the need for virtual events is more apparent than ever. Numerous platforms have ..
September 15th, 2020 Marketing SMW Staff We’re excited to announce the launch of the new and upgraded version of SMW+, a streaming service for marketers who are looking to level-up ..
September 2nd, 2020 Marketing Erica Perry A few weeks ago TikTok launched a $200 million creator fund with a goal of helping more leading creators in its community sustain themselves ..
September 1st, 2020 Marketing Erica Perry This year the virtual reality market is estimated at $6.1 billion and is expected to reach a whopping $20.9 billion by 2025. While many social ..
September 1st, 2020 Marketing Burkhard Berger As more and more companies depend on social media to boost their reach and grow their audience, having a strategy in place is what matters ..
