The universe of digital marketing is wide and varied, but the one factor that is dominating it is social media. Through online platforms, companies can reach a global pool of customers ..
September 22nd, 2020 Marketing Erica Perry In lieu of entertainment sources other than in-person events, COVID-19 pushed more people to social platforms as a way to engage with timely ..
September 22nd, 2020 Marketing Erica Perry The metrics our industry emphasizes, namely “views” or “impressions,” are vaguely defined and intentionally propped up in order to keep ..
August 25th, 2020 Marketing Erica Perry As small and mid-size businesses continue to face challenges amidst COVID-19, platforms including Facebook, recognize their key role in helping ..
August 4th, 2020 Marketing Erica Perry In 2010 the ubiquity of smartphones was at its all-time peak followed by an influx in user-generated content (UGC). Today, mobile video is at an inflection ..